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Saturday, December 15, 2018
Lumikha Arts Showcase - We Are Here
Save the date! mark your calendars!
DATE AND TIME
Sat, January 12, 2019
4:00 PM – 9:00 PM CST
LOCATION
MATCH - Midtown Arts and Theater Center Houston
3400 Main street
Houston, TX 77002
TICKETS:
https://www.eventbrite.com/e/lumikha-arts-showcase-we-are-here-tickets-52344093593
Check out our Local Artists, Performers and Sponsors:
www.unipronow.org/artshowcase2019
4:00 PM – 9:00 PM CST
LOCATION
MATCH - Midtown Arts and Theater Center Houston
3400 Main street
Houston, TX 77002
TICKETS:
https://www.eventbrite.com/e/lumikha-arts-showcase-we-are-here-tickets-52344093593
Check out our Local Artists, Performers and Sponsors:
www.unipronow.org/artshowcase2019
Tuesday, November 27, 2018
The Best Content for Promoting a Product Launch
Contributed by Rae Steinbach
If you’re a social media manager, you’re likely used to balancing your evergreen content with one-off pieces. Both are important parts of a successful social media marketing approach, giving your readers different types of content and ensuring that they stay engaged with your site.
While limited-time content is likely to promote immediate readership, it provides very little long-term value. On the other hand, evergreen content will continually bring in readers, which leads many writers to promote it over less flexible content.
You may want to create content for your email strategy, too. While the same considerations apply when deciding which content to promote, you’ll need to follow email best practices like verifying email addresses and segmenting subscribers to see the best results. Finding the best content to promote your new products is a great way to improve your marketing approach.
When you create one-off content, you’re attempting to build interest around a specific product or event. It often contains time-sensitive information or relates to current events and pop culture. It can be a great way to capture attention and let your audience know about recent developments. However, readers who find the piece after the launch won’t be interested, even if elements of it are still relevant.
In contrast to one-off pieces, evergreen content is intended to stay relevant over a long period of time. This type of content doesn’t rely on time-sensitive information, meaning that readers who find it even years later could still find value. It also can have a substantial impact on your backlink profile, which may vastly improve your SEO efforts.
The downside to evergreen pieces are that they don’t work as well when you’re trying to promote a certain action or purchase. One-off content is designed to call readers to action, making it easy to raise interest in your product launch. This is why any strong social media campaign involves both types of content.
Determining whether to create an evergreen or one-off post depends on your immediate and long-term needs as well as your marketing strategy. These considerations should help you decide when and how to leverage the benefits of each kind of piece.
When you’re promoting the launch of a new product, you’re likely going to see a relative jump in sales and hits. One-off content can help capitalize on these situations, while evergreen content can maintain your levels outside of product launches. This also applies to workload, as one-off pieces involve a content push while evergreen is more constant.
Whether you’re focusing on evergreen content or one-off pieces, it’s important to promote a new product across a variety of platforms. A strong online presence typically includes a range of forms such as newsletters, websites, and social media accounts. Email marketing can also provide an incredibly high ROI.
[image: https://pixabay.com/en/writing-write-person-paperwork-828911/]
If you’re a social media manager, you’re likely used to balancing your evergreen content with one-off pieces. Both are important parts of a successful social media marketing approach, giving your readers different types of content and ensuring that they stay engaged with your site.
While limited-time content is likely to promote immediate readership, it provides very little long-term value. On the other hand, evergreen content will continually bring in readers, which leads many writers to promote it over less flexible content.
You may want to create content for your email strategy, too. While the same considerations apply when deciding which content to promote, you’ll need to follow email best practices like verifying email addresses and segmenting subscribers to see the best results. Finding the best content to promote your new products is a great way to improve your marketing approach.
Providing Immediate Value
Maintaining Interest
The downside to evergreen pieces are that they don’t work as well when you’re trying to promote a certain action or purchase. One-off content is designed to call readers to action, making it easy to raise interest in your product launch. This is why any strong social media campaign involves both types of content.
When to Use Each Type of Content
When you’re promoting the launch of a new product, you’re likely going to see a relative jump in sales and hits. One-off content can help capitalize on these situations, while evergreen content can maintain your levels outside of product launches. This also applies to workload, as one-off pieces involve a content push while evergreen is more constant.
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Rae is a graduate of Tufts University with a combined International Relations and Chinese degree. After spending time living and working abroad in China, she returned to NYC to pursue her career and continue curating quality content. Rae is passionate about travel, food, and writing, of course. Twitter handle: @araesininthesunSaturday, November 3, 2018
Daylight Savings
The holiday season is right around the corner, and as Daylight Saving Time comes to an end here in the United States, we wanted to offer our shoppers some extra Daylight “Savings” in the form of free shipping this weekend!
Starting Friday morning (November 2nd) at 12:00 AM Eastern time, we’re offering free ground shipping on all orders placed through Fine Art America or Pixels.com and shipping to any destination in the United States.
The offer will run from Friday morning through Sunday night at midnight Eastern.
Please note - this offer is only valid for orders placed through Fine Art America or Pixels.com.
Here is the link to my profile page on Fine Art America: https://fineartamerica.com/profiles/cyril-maza.
Sunday, September 2, 2018
Labor Day Weekend Sale
Here it is... we are offering free shipping!
Happy Labor Day everyone! Close out summer in style with a new look for your home.
If you're not in the mood to redecorate, try accessorizing your life with incredible apparel, fashion accessories, and tech products from our collection of artworks.
Free shipping is available on all ground orders shipping to U.S. destinations now through midnight Eastern Time on Labor Day!
Offer ends September 3rd at Midnight EST.
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