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Tuesday, February 16, 2021
Sunday, December 20, 2020
Saturday, December 19, 2020
Saturday, December 15, 2018
Lumikha Arts Showcase - We Are Here
Save the date! mark your calendars!
DATE AND TIME
Sat, January 12, 2019
4:00 PM – 9:00 PM CST
LOCATION
MATCH - Midtown Arts and Theater Center Houston
3400 Main street
Houston, TX 77002
TICKETS:
https://www.eventbrite.com/e/lumikha-arts-showcase-we-are-here-tickets-52344093593
Check out our Local Artists, Performers and Sponsors:
www.unipronow.org/artshowcase2019
4:00 PM – 9:00 PM CST
LOCATION
MATCH - Midtown Arts and Theater Center Houston
3400 Main street
Houston, TX 77002
TICKETS:
https://www.eventbrite.com/e/lumikha-arts-showcase-we-are-here-tickets-52344093593
Check out our Local Artists, Performers and Sponsors:
www.unipronow.org/artshowcase2019
Tuesday, November 27, 2018
The Best Content for Promoting a Product Launch
Contributed by Rae Steinbach
If you’re a social media manager, you’re likely used to balancing your evergreen content with one-off pieces. Both are important parts of a successful social media marketing approach, giving your readers different types of content and ensuring that they stay engaged with your site.
While limited-time content is likely to promote immediate readership, it provides very little long-term value. On the other hand, evergreen content will continually bring in readers, which leads many writers to promote it over less flexible content.
You may want to create content for your email strategy, too. While the same considerations apply when deciding which content to promote, you’ll need to follow email best practices like verifying email addresses and segmenting subscribers to see the best results. Finding the best content to promote your new products is a great way to improve your marketing approach.
When you create one-off content, you’re attempting to build interest around a specific product or event. It often contains time-sensitive information or relates to current events and pop culture. It can be a great way to capture attention and let your audience know about recent developments. However, readers who find the piece after the launch won’t be interested, even if elements of it are still relevant.
In contrast to one-off pieces, evergreen content is intended to stay relevant over a long period of time. This type of content doesn’t rely on time-sensitive information, meaning that readers who find it even years later could still find value. It also can have a substantial impact on your backlink profile, which may vastly improve your SEO efforts.
The downside to evergreen pieces are that they don’t work as well when you’re trying to promote a certain action or purchase. One-off content is designed to call readers to action, making it easy to raise interest in your product launch. This is why any strong social media campaign involves both types of content.
Determining whether to create an evergreen or one-off post depends on your immediate and long-term needs as well as your marketing strategy. These considerations should help you decide when and how to leverage the benefits of each kind of piece.
When you’re promoting the launch of a new product, you’re likely going to see a relative jump in sales and hits. One-off content can help capitalize on these situations, while evergreen content can maintain your levels outside of product launches. This also applies to workload, as one-off pieces involve a content push while evergreen is more constant.
Whether you’re focusing on evergreen content or one-off pieces, it’s important to promote a new product across a variety of platforms. A strong online presence typically includes a range of forms such as newsletters, websites, and social media accounts. Email marketing can also provide an incredibly high ROI.
[image: https://pixabay.com/en/writing-write-person-paperwork-828911/]
If you’re a social media manager, you’re likely used to balancing your evergreen content with one-off pieces. Both are important parts of a successful social media marketing approach, giving your readers different types of content and ensuring that they stay engaged with your site.
While limited-time content is likely to promote immediate readership, it provides very little long-term value. On the other hand, evergreen content will continually bring in readers, which leads many writers to promote it over less flexible content.
You may want to create content for your email strategy, too. While the same considerations apply when deciding which content to promote, you’ll need to follow email best practices like verifying email addresses and segmenting subscribers to see the best results. Finding the best content to promote your new products is a great way to improve your marketing approach.
Providing Immediate Value
Maintaining Interest
The downside to evergreen pieces are that they don’t work as well when you’re trying to promote a certain action or purchase. One-off content is designed to call readers to action, making it easy to raise interest in your product launch. This is why any strong social media campaign involves both types of content.
When to Use Each Type of Content
When you’re promoting the launch of a new product, you’re likely going to see a relative jump in sales and hits. One-off content can help capitalize on these situations, while evergreen content can maintain your levels outside of product launches. This also applies to workload, as one-off pieces involve a content push while evergreen is more constant.
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Rae is a graduate of Tufts University with a combined International Relations and Chinese degree. After spending time living and working abroad in China, she returned to NYC to pursue her career and continue curating quality content. Rae is passionate about travel, food, and writing, of course. Twitter handle: @araesininthesunSaturday, November 3, 2018
Daylight Savings
The holiday season is right around the corner, and as Daylight Saving Time comes to an end here in the United States, we wanted to offer our shoppers some extra Daylight “Savings” in the form of free shipping this weekend!
Starting Friday morning (November 2nd) at 12:00 AM Eastern time, we’re offering free ground shipping on all orders placed through Fine Art America or Pixels.com and shipping to any destination in the United States.
The offer will run from Friday morning through Sunday night at midnight Eastern.
Please note - this offer is only valid for orders placed through Fine Art America or Pixels.com.
Here is the link to my profile page on Fine Art America: https://fineartamerica.com/profiles/cyril-maza.
Sunday, September 2, 2018
Labor Day Weekend Sale
Here it is... we are offering free shipping!
Happy Labor Day everyone! Close out summer in style with a new look for your home.
If you're not in the mood to redecorate, try accessorizing your life with incredible apparel, fashion accessories, and tech products from our collection of artworks.
Free shipping is available on all ground orders shipping to U.S. destinations now through midnight Eastern Time on Labor Day!
Offer ends September 3rd at Midnight EST.
Saturday, October 15, 2016
Friday, June 3, 2016
Galerie Spectra is Moving
Galerie Spectra is moving from its current location and is in need of funding support.
Below is a letter from Suzanne Buckland, president of Spectra Artists, Inc.
Please consider donating. Donate here.
Below is a letter from Suzanne Buckland, president of Spectra Artists, Inc.
Dear Artists & Patrons:
It is with a heavy heart that I have to announce that Galerie Spectra has to move. Spectra Artists, Inc.'s home has been at Memorial City Mall since our inception, March 2015. Unfortunately, our space in the mall has been leased to a retail store, to be developed sometime this summer. We plan to remain here until the end of June, but are currently and actively seeking a new space somewhere in West Houston. To that end, I have created a crowd funding campaign. Please consider making a contribution at https://www.generosity.com/community-fundraising/west-houston-based-art-center-gallery/x/14128949.
Should you have any ideas or information on a permanent location possibility for our Texas Non-Profit Corporation, benefitting local artists and the community, please contact me at galeriespectra@gmail.com.
Thank you for your support!
Suzanne Buckland, President, Spectra Artists, Inc.
Please consider donating. Donate here.
Houston Public Media Covers Artists On Board Exhibit
We're in the news!
Amy Bishop of Houston Public Media just recently released a news article covering Art DeckCo's Artist on Board Skateboard Art Exhibit in Galerie Spectra.
She went to Galerie Spectra last Friday, 27th of May 2016, to interview a number of artists who are participating in the current ArtDeckCo Exhibit. My wife and I were among those who were interviewed. She also interviewed Katherine Sloan, who is one of the founders of ArtDeckCo.
Read more.
Amy Bishop of Houston Public Media just recently released a news article covering Art DeckCo's Artist on Board Skateboard Art Exhibit in Galerie Spectra.
She went to Galerie Spectra last Friday, 27th of May 2016, to interview a number of artists who are participating in the current ArtDeckCo Exhibit. My wife and I were among those who were interviewed. She also interviewed Katherine Sloan, who is one of the founders of ArtDeckCo.
Read more.
Friday, May 27, 2016
Special Artists Reception - Artists on Board
There is a special Artists Reception tonight from 5-9 pm at Galerie Spectra. See more details below:
Spectra Artists, Inc. 303 Memorial Way, Unit #822
Memorial City Mall, Houston TX 77024
Thursday, May 19, 2016
Saturday, May 14, 2016
ArtDeckCo Skateboard Art Display at Galerie Spectra
ArtDeckCo Skateboard Company is currently displaying over one hundred and fifty skateboard arts in the back rooms of Galerie Spectra. Featured are skateboard arts by local Houston artists, as well as, other artists from all over the United States.
The event, dubbed "Artists on Board", started yesterday, 13th of May, with an artists' reception from 6:00 pm to 9:00 pm. Refreshments, which included coffee by Mug Life, were served. The reception was free and open to the public. Harp music was also provided by Virtuosi and by DJ Entertainment.
Participating Houston local artists include Rona Lesser, David Mortensen, George Daniels, Sharon Worley, Nan Toole, Jim Padgett, Robbie Peters, Chris Rogers, Darlene Abdouch, Charles Wallis, Yvonne Ybarra, Beatriz Clarke, Cyril Maza, Lorna Maza, Michael Blome, Kim Erickson, Dennis Fehr, Mary Lusk, Jim Adams, D'Montserrat, and Suzanne Buckland.
The show will end on the 9th of June, 2016.
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| My own skateboard art "The Rooster" |
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| Galerie Spectra |
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| Harp Music Provided by Virtuosi in the Main Gallery |
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| DJ Entertainment at the Back Rooms |
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| Free Refreshments |
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| Lorna's "Circles" Sits on the Table Among Other Beautiful Skateboard Arts |
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| Lorna Painted Both Sides of Her Skateboard. Shown Here Is the Other Side of Her "Circles" Skateboard. |
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| My Very Own "The Rooster" Shown in the Lower Left Quadrant of this Photo |
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| Kate Sloan, Co-owner of ArtDecko Skateboard Company |
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| Beautiful Skateboard Arts... |
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| More Skateboard Arts... |
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| Meghna Patil Participated in This Event with Her Own Skateboard Art Entry |
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| Still, More Skateboard Arts... |
Earth, Sky and Space
Lorna and I are glad to be participating in the "Earth, Sky and Space" Fine Art Exhibit, which will be this coming Sunday, 15 May 2016. This event will be held at the Johnson Space Center, Gilruth Center, Alamo Ballroom, 2101 NASA Parkway, Houston TX 77058.
Lorna and I, combined, will have a total of ten artworks on display at this event.
The event will be participated in by a long list of Houston local artists, which include: Daniel Houston, Anna Jimenez, Cedric Akue, Jennifer Lang, Gordon Greenleaf, Ana Ramos, Rona Lesser, David Vander Linden, D'Montserrat, Vella Almazan, Alex Galloway, Lorna Maza, Cyril Maza, Zilla Adams, Zuki, Shirley Scarpetta, JP Harman, Tyler Kay, David Mortensen, Lisa Hardcorn, Dmitry Nevezhay, Jose Ramirez, Holly Denslow, Ted Shaw, Rodolfo Banuelos, Louis Monnich III, Beth LeBlanc, Kerry Ramirez, Jim Padgett, Darlene Abdouch, Bianca Postel, Madly Art & Design, Gabino Torres, Iris Forbes, and Ana Romo-Shaw.
The event will be hosted by Spectra Artists, Inc., a Texas non-profit corporation based in Houston, Texas. Spectra Artists run the Galerie Spectra located inside the Memorial City Mall, at 303 Memorial City Way, Unit #822, Houston TX 77024. They also display art works at other venues. They currently have an artwork display at Salon Sky, which is at 12651 Memorial Drive, Houston TX.
The "Earth, Sky and Space" event is chaired by Julio and Kerry Ramirez.
Friday, March 18, 2016
Artworks for a Cargo Forwarding Company
Husband and wife Cyril Maza (CSMaza) and Lorna Maza (LLDM) completed two commissioned paintings that feature men delivering cargo boxes in remote areas in the Philippines. The paintings were commissioned by Regent Forex, a cargo forwarding company with an office in Houston, Texas.
The paintings were both made using acrylic paints, on 24" X 20" canvas panels. The titles of the paintings were chosen by the client, and are Forex1 and Forex2.
Forex1 shows a man sitting on the back of a carabao while signing a delivery receipt. With him are two Forex agents, one in front of him and the other one behind him. The agent in front of him is shown with right arm stretched out, reaching out for the signed document. The other agent is shown holding the boxes that are placed on top of a bamboo sledge. The sledge is towed by the carabao. The background depicts a scene typical to farms in the Philippines, with trees, mountains, rice fields, and a nipa hut.
Forex 2 shows a Forex agent standing on the top of a small boat that is typical to rural villages in the Philippines. With him are two boatmen who are trying to maneuver the boat as they start their journey to the other side of the river. They are on their way to deliver the boxes.
Galerie Spectra First Year Anniversary Celebration
Galerie Spectra celebrated its first anniversary last Friday, 11 March 2016, with an artists reception from 6:00 pm to 9:00 pm.
That night is also the start of their monthly exhibition, which runs through April 13. The exhibition features the works of the following local artists, in alphabetical order:
Adam Donleavy
Barb Blu
Beatriz Clarke
Cyril Maza
Daniel Houston
Darlene Abdouch
David Vander Linden
Dennis Fehr
Jim Adams
Josepth Culotta
Kim Erickson
Lorena Fernandez
Lorna Maza
Lou Sprinter
Margaret Bailey
Mark Lusk
MaryAnn Lucas
Maureen Low
Michael Blome
Nan Toole
Norman Gabitzch
Stutz
Richard Eastman
Rona Lesser
Suzanne Buckland
Yvonne Ybarra
Zilla Adams
Zuki
It also includes special installations by Kelly Stewart and byArtist of the Month David Mortensen, at the back rooms of the gallery. There is also a sale of small art works, displayed on grids and tables, priced at $100 each.
Entertainment during the celebration was provided by Virtuosi of Houston.
Galerie Spectra is located at 303 Memorial City Way, Set 822, Houston TX. It is inside the Memorial City Mall, at the north entrance between Macy's and Dillar's. It is open during mall hours.
That night is also the start of their monthly exhibition, which runs through April 13. The exhibition features the works of the following local artists, in alphabetical order:
Adam Donleavy
Barb Blu
Beatriz Clarke
Cyril Maza
Daniel Houston
Darlene Abdouch
David Vander Linden
Dennis Fehr
Jim Adams
Josepth Culotta
Kim Erickson
Lorena Fernandez
Lorna Maza
Lou Sprinter
Margaret Bailey
Mark Lusk
MaryAnn Lucas
Maureen Low
Michael Blome
Nan Toole
Norman Gabitzch
Stutz
Richard Eastman
Rona Lesser
Suzanne Buckland
Yvonne Ybarra
Zilla Adams
Zuki
It also includes special installations by Kelly Stewart and byArtist of the Month David Mortensen, at the back rooms of the gallery. There is also a sale of small art works, displayed on grids and tables, priced at $100 each.
Entertainment during the celebration was provided by Virtuosi of Houston.
Galerie Spectra is located at 303 Memorial City Way, Set 822, Houston TX. It is inside the Memorial City Mall, at the north entrance between Macy's and Dillar's. It is open during mall hours.
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| An article from Houston Chronicle, dated 12-18 March 2015, tells about the story behind the opening of a new gallery inside the Memorial City Mall. |
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| Lorna Maza and Vella Almazan taking selfies inside the gallery. |
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| Cyril Maza posing by the works of a fellow Houston artist, Kelly Stewart, in one of the back rooms of Galerie Spectra |
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| Two of Lorna Maza's paintings. |
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| Members of the Galerie Spectra posing for some pictures. |
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| Members of the Galerie Spectra posing for some pictures. |
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| Virtuosi of Houston provided musical entertainment during the celebration. |
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| Hallway towards the back rooms of Galerie Spectra. |
Monday, September 21, 2015
Our Artworks Are Now Available in 150+ Retail Locations in the US and Canada
Fine Art America has recently announced a new partnership with Deck the Walls, The Great Frame Up, and the Framing and Art Centre!
If you live in the US or Canada, you probably recognize at least one of those business names. They are all custom frame shops with hundreds of locations nationwide.
Deck the Walls and The Great Frame Up have hundreds of retail stores located in malls and shopping centers throughout the United States, and the Framing & Art Centre is the largest framing franchise in Canada.
Fine Art America has partnered with all three companies in order to power their e-commerce websites and in-store kiosks. The partnership enables all three franchises to sell framed prints, canvas prints, greeting cards, throw pillows, and more from us (Cyril and Lorna Maza), as well as from other living artists and photographers who are members of FineArtAmerica.com.
Fine Art America has provided each franchise with a custom-branded website powered by Fine Art America's e-commerce technology:
http://shopdeckthewallsart.com/profiles/cyril-maza.html
http://shopthegreatframeupart.com/profiles/cyril-maza.html
http://framingartcentregallery.com/profiles/cyril-maza.html
The three franchises, combined, have more than one hundred and fifty retail locations throughout the United States and Canada. Next time you visit any of their shops and don't like what you see on their walls, ask them if you could check their website. You may find our art works in there. Just search for my name (Cyril Maza).
When you purchase a product from the franchise's website, Fine Art America handles the logistics of printing, manufacturing, and fulfilling your order. All orders come with a 30-day money back guarantee.
If you live in the US or Canada, you probably recognize at least one of those business names. They are all custom frame shops with hundreds of locations nationwide.
Deck the Walls and The Great Frame Up have hundreds of retail stores located in malls and shopping centers throughout the United States, and the Framing & Art Centre is the largest framing franchise in Canada.
Fine Art America has partnered with all three companies in order to power their e-commerce websites and in-store kiosks. The partnership enables all three franchises to sell framed prints, canvas prints, greeting cards, throw pillows, and more from us (Cyril and Lorna Maza), as well as from other living artists and photographers who are members of FineArtAmerica.com.
Fine Art America has provided each franchise with a custom-branded website powered by Fine Art America's e-commerce technology:
http://shopdeckthewallsart.com/profiles/cyril-maza.html
http://shopthegreatframeupart.com/profiles/cyril-maza.html
http://framingartcentregallery.com/profiles/cyril-maza.html
The three franchises, combined, have more than one hundred and fifty retail locations throughout the United States and Canada. Next time you visit any of their shops and don't like what you see on their walls, ask them if you could check their website. You may find our art works in there. Just search for my name (Cyril Maza).
When you purchase a product from the franchise's website, Fine Art America handles the logistics of printing, manufacturing, and fulfilling your order. All orders come with a 30-day money back guarantee.
CSMaza Artworks on T-Shirts and Other Apparel
We are now selling t-shirts and other apparel, with prints of our art works, on Pixels.com!
We have available t-shirts, sweatshirts, v-necks, tank tops, women's t-shirts, junior t-shirts, long sleeve t-shirts, and more.
Pixels.com has revolutionized the way that artwork, home decor, and apparel are bought and sold around the world. With a few simple clicks, buyers can browse and pick from our selection of art work images and instantly purchase print-on-demand products online. Pixels.com fulfills each order on our behalf - taking care of the printing, framing, matting, packaging, shipping, and collecting payments from the buyers. Each product is manufactured at Pixels.com production facility and delivered with a 30-day money-back guarantee.
We have available t-shirts, sweatshirts, v-necks, tank tops, women's t-shirts, junior t-shirts, long sleeve t-shirts, and more.
Pixels.com has revolutionized the way that artwork, home decor, and apparel are bought and sold around the world. With a few simple clicks, buyers can browse and pick from our selection of art work images and instantly purchase print-on-demand products online. Pixels.com fulfills each order on our behalf - taking care of the printing, framing, matting, packaging, shipping, and collecting payments from the buyers. Each product is manufactured at Pixels.com production facility and delivered with a 30-day money-back guarantee.
Now Shipping iPhone and Galaxy Cases from UK and Australia
We are very pleased to announce that we have begun shipping iPhone and Galaxy cases with my art works from our new production facilities in the United Kingdom and Australia!
What does that mean?
It means that all orders for phone cases will ship to any address in the UK within one business day... and to any address in Europe and Australia within 2 - 5 business days!
It also means low shipping rates and no import taxes!
The UK and Australian centers will be fulfilling orders for all of our websites, including the following:
We are currently offering cases for the iPhone 4, iPhone 4S, iPhone 5, iPhone 5S, iPhone 5C, iPhone 6, iPhone 6 Plus, iPhone 6s, iPhone 6s Plus, and the Samsung Galaxy S4, S5, and S6, as well.
Each case is custom manufactured using your selected image, shipped from our production facility, and delivered to you with a 30-day money-back guarantee.
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